ASDA_A Gnome Christmas with Grandad Frank
ABOUT THE PROJECT
A Christmas Creator Response for ASDA’s 2024 Christmas campaign, supporting the launch of the TV advert.
The concept follows a grandad Frank who narrates a festive story in rhyme, highlighting the importance of early Christmas preparation through the journey of Max, avoiding last-minute holiday stress.
MY CONTRIBUTION
Developed the concept’s look and feel, created storyboard with filming notes, defined props and styling direction.
Art directed scenes on set, shaping composition, refining props, and directing talent movement.
ASDA_A Gnome Christmas - Teaser to the 2024 Christmas TV advert
ABOUT THE PROJECT
A teaser campaign for ASDA’s Christmas TV advert launch, introducing Gnomes on the Roam through playful in-store mischief. Captured in CCTV-style video and gnome POV stills, the content built intrigue ahead of the main campaign reveal.
MY CONTRIBUTION
Visualised the concept by developing the look and feel, creating storyboards with framing and camera notes, and defining props direction.
On shoot day, styled and captured stills sets.
