BARCLAYS | Working lunch
In this series of YouTube episodes, YouTube creator WillNe and Amy Morgan from the Barclays Innovation Banking team sit down over lunch with different business experts to discuss their experiences, challenges and successes, uncovering real-world lessons that can be applied if you’re considering starting a business.
More episodes here.
ROLE | Art Director & Photographer
Translated the creative concept into a visual world, leading set design development and shaping the look and feel through lighting, props, styling, and spatial direction. Collaborated closely with the Creative Team, client, and production partners throughout the project lifecycle.
Maintained art direction on set, working alongside the wider production team to ensure a consistent visual experience. Captured stills for use across campaign assets and platforms.
FORD TRANSIT CUSTOM| Get It Done with Ford Pro
A social-first creator campaign for Ford Transit Custom, following three independent businesses. Each story celebrates craftsmanship, ambition, and the people behind the work - showing how Ford helps them get it done.
ROLE | Art Director
Led visual development in collaboration with the Creative Lead, shaping the narrative, defining the overall look and feel, and developing storyboards, camera direction, and framing guidance for the DOP.
Art directed scenes on set, overseeing composition, talent direction, backgrounds, and props while collaborating closely with the production team to ensure the creative vision was realised throughout production.
GEORGE AT ASDA | Papped
ROLE | Visual Direction & Photography
Helped shape the visual direction of the campaign, contributing to choosing location, talent direction, and photographic approach. Led photography on set, capturing imagery that balanced brand storytelling with an editorial lifestyle aesthetic.
ASDA| A Gnome Christmas with Grandad Frank
A Christmas Creator Response for ASDA’s 2024 Christmas campaign, supporting the launch of the TV advert.
The concept follows a grandad Frank who narrates a festive story in rhyme, highlighting the importance of early Christmas preparation through the journey of Max, avoiding last-minute holiday stress.
ROLE | Art Director
Developed the visual approach for the campaign, defining the look and feel, creating storyboards and filming notes, and shaping props and styling direction.
Art directed scenes on set, overseeing composition, refining visual details, and directing talent movement to bring the narrative to life.
ASDA | A Gnome Christmas - Teaser to the 2024 Christmas TV advert
A teaser campaign for ASDA’s Christmas TV advert launch, introducing Gnomes on the Roam through playful in-store mischief. Captured in CCTV-style video and gnome POV stills, the content built intrigue ahead of the main campaign reveal.
ROLE | Art Director & Photographer
Translated the concept into a visual narrative, defining the look and feel, creating storyboards with framing and camera direction, and shaping props and styling. On shoot day, styled and captured stills across campaign assets.
FORD CAPRI | Launch campaign ‘24
ROLE | Visual Direction & Photography
Contributed to the visual development of the campaign through visual references, look and feel, composition, photography, and final image treatment.
FORD | Wild Roads
Wild Roads follows explorer Lucy Shepherd on a journey along the Old North Road, discovering overlooked corners of the UK. Travelling in the Ford Explorer EV, the campaign highlights parallels with sustainable businesses focused on clean water, clean air, and zero-waste living.
ROLE | Art Director
Worked closely with the Creative Lead to shape the visual narrative, develop storyboards, and define the visual approach for the campaign. Provided camera direction and framing guidance, supporting location, styling, and visual storytelling decisions to ensure the creative vision was realised on screen.
FORD PUMA GEN-E | Big cat energy | Campaign video
ROLE | Visual Direction & Photography
Contributed to the visual development of the shoot through visual references, look and feel, composition, photography, and final image treatment across launch and social content.
GEORGE AT ASDA | Christmas PJ’s
ROLE | Art Director & Photographer
Collaborated with the Creative Lead to shape the campaign's visual narrative and creative approach.
Led art direction across moodboarding, casting, styling, props, and set dressing, while photographing campaign assets for social channels.
BARCLAYS | Chief Holiday Officer
ROLE | Photography & Post-Production
Captured campaign photography across digital, social, and OOH assets, working closely with the wider creative team to deliver imagery aligned with the campaign vision.
Selected assets were featured across Heathrow Airport advertising placements.
PERSONAL PROJECT | Paula
ROLE | Creative Direction & Photography
Developed and executed a self-initiated editorial project from concept through to final imagery. Led creative direction, talent direction, photography, and image treatment, capturing a visual narrative inspired by the energy, street culture, and character of Shoreditch.
VEET | Product content creation
ROLE | Art Director & Photographer
Created and executed the visual concept for a series of beauty product assets. Led the project from idea to final delivery, overseeing art direction, styling, lighting, photography, and image treatment to create a playful, contemporary beauty aesthetic.
VALSPAR PAINT | Lifekind x Creators
ROLE | Visual Direction & Photography
Captured campaign imagery across key moments of the story, shaping composition, visual storytelling, and final image treatment from shoot through to delivery.
PRIMARK | Summer collection’24 x Creators
ROLE | Visual Direction & Photography
Collaborated with the Art Director to deliver content for Primark's Summer Collection 2024.
Led photography on set, directing talent, shaping composition, and capturing imagery that balanced fashion styling with an energetic social-first aesthetic.
