DIAGEO_The Magic of Moderate Drinking
CONCEPT & PLANNING
- Collaborated with the Creative Lead and Art Director to align on the concept and shot list for
The Hosting Handbook.
- Defined the visual style through curated references and presented ideas to the client.
PRODUCTION
- Led and photographed a dynamic shoot across simultaneous photo and video setups, working without a fixed shot list and making real-time creative decisions alongside a video crew.
- Guided talent on set to achieve the intended narrative.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story for
The Hosting Handbook.
- Defined the colour grading and overall visual finish.