GEORGE AT ASDA | Papped
ROLE | Visual Direction & Photography
Helped shape the visual direction of the campaign, contributing to choosing location, talent direction, and photographic approach. Led photography on set, capturing imagery that balanced brand storytelling with an editorial lifestyle aesthetic.
PERSONAL PROJECT | Paula
ROLE | Creative Direction & Photography
Developed and executed a self-initiated editorial project from concept through to final imagery. Led creative direction, talent direction, photography, and image treatment, capturing a visual narrative inspired by the energy, street culture, and character of Shoreditch.
PRIMARK | Summer collection’24 x Creators
ROLE | Visual Direction & Photography
Collaborated with the Art Director to deliver content for Primark's Summer Collection 2024.
Led photography on set, directing talent, shaping composition, and capturing imagery that balanced fashion styling with an energetic social-first aesthetic.
GEORGE AT ASDA | Christmas PJ’s
ROLE | Art Director & Photographer
Collaborated with the Creative Lead to shape the campaign's visual narrative and creative approach.
Led art direction across moodboarding, casting, styling, props, and set dressing, while photographing campaign assets for social channels.
GUINNESS | ACHE merch’22
ROLE | Photography & On-set Creative direction
Captured campaign imagery for the Guinness merchandise collection. Led talent direction and photography on set, shaping composition, movement, and performance to deliver engaging e-commerce and social content.
PRIMARK | Summer collection ’22
ROLE | Photography & On-set Creative direction
Captured collection imagery for social asset creation and led talent direction and photography on set, shaping composition, movement, and emotion.
VEET | Product content creation
ROLE | Art Director & Photographer
Created and executed the visual concept for a series of beauty product assets. Led the project from idea to final delivery, overseeing art direction, styling, lighting, photography, and image treatment to create a playful, contemporary beauty aesthetic.
GARNIER | Product content creation
ROLE | Art Director & Photographer
Led creative development and visual direction across a high-volume stream of beauty and personal care content. Developed concepts, styling approaches, and product narratives for a wide range of briefs, independently directing and photographing shoots from concept through to final delivery.
CERAVE | Product content creation
ROLE | Art Director & Photographer
Led creative development and visual direction across a high-volume stream of beauty and personal care content. Developed concepts, styling approaches, and product narratives for a wide range of briefs, independently directing and photographing shoots from concept through to final delivery.
