FEVER-TREE_Versatility
ABOUT THE PROJECT
A multi-market social campaign for Fever-Tree showcasing versatility across its mixers. Built around five messaging routes and 70+ assets in three formats, the work explores how different cocktails can be created through product range and simplicity, while highlighting the premium quality of Fever-Tree.
MY CONTRIBUTION
Collaborated with the Creative Lead and Designer to visualise the concept, developing storyboards and shaping video mechanics, including post-production design elements.
Defined and led art direction across look and feel, lighting, set styling, and visual execution.
Main creative lead on set, directing visual execution including composition, framing, and set styling to ensure alignment with the creative concept, while working closely with the production team and client to maintain creative consistency.
