FORD PUMA GEN-E_Big cat energy
CONCEPT & PLANNING
- Collaborated with the Creative Director to align on the concept and define visual references.
PRODUCTION
- Led and photographed a dynamic shoot without a fixed shot list, making real-time creative decisions while collaborating alongside a video crew.
- Guided talent on set to achieve the intended mood and narrative.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story.
- Defined the colour grading and overall visual finish.