ABOUT THE PROJECT

A social-first creator campaign for Ford Transit Custom, following three independent businesses. Each story celebrates craftsmanship, ambition, and the people behind the work - showing how Ford helps them get it done.

MY CONTRIBUTION

Led visual development in collaboration with the Creative Lead, shaping the narrative, defining the overall look and feel, and developing storyboards, camera direction, and framing guidance for the DOP.

Art directed scenes on set, shaping composition, selecting backgrounds and props, and directing talent positioning. Collaborating closely with the production team to maintain the visual concept throughout production.