FORD_Wild Roads
ABOUT THE PROJECT
Wild Roads follows explorer Lucy Shepherd on a journey along the Old North Road, discovering overlooked corners of the UK. Travelling in the Ford Explorer EV, the campaign highlights parallels with sustainable businesses focused on clean water, clean air, and zero-waste living.
MY CONTRIBUTION
Worked closely with the Creative Lead to shape the visual narrative, develop storyboards, and provide camera direction for the videographer to follow.
