GUINNESS_YouTube Series
ABOUT THE PROJECT
An educational YouTube series for Guinness, hosted by Global Brand Ambassador Padraig Fox, exploring the ritual, craft, and quality behind every perfect pint. From the 7 Cs quality standards to practical how-to and troubleshooting content, the series translated Guinness’ serving expertise into accessible video content for a global audience.
MY CONTRIBUTION
Main Creative Lead on set, directing visual execution - including composition, framing, and host direction - to ensure alignment with the narrative, while working closely with the production team to maintain creative consistency.