ROE & CO_Create a Cocktail Of Connection
ABOUT THE PROJECT
A social-first campaign for Roe & Co, reimagining Irish whiskey through connection, collaboration, and contemporary culture.
The concept centred on co-creation - bringing people, cocktails, and unconventional partnerships together to create fresh, social-led brand moments.
MY CONTRIBUTION
Visualised the concept in collaboration with the Creative Lead, shaping narratives and set designs, lighting, props and styling direction.
Liaised with the external production team throughout production.
Maintained art direction on set, working closely with the wider production team and client.
