SEEDLIP_Toolkit
CONCEPT & PLANNING
- Collaborated on creative development, shaping the overall concept and scenarios.
- Contributed to art direction.
PRODUCTION
- Led and photographed the shoot, shaping composition, lighting and overall visual tone.
- Guided talent and team on set to achieve the intended mood and narrative.
- On set liaising with the Creative Lead, Art Director and client to ensure consistency with the concept.
POST-PRODUCTION
- Defined the colour grading and overall visual finish.
- Retouched to ensure consistency with the creative direction.