SMIRNOFF_Ice Shorties
ABOUT THE PROJECT
A vibrant suite of culturally resonant assets for Smirnoff Shorties, using bold typography and forced perspective to place the product firmly in the spotlight. Set within a corner shop environment, the content felt authentic to both the product and the culture surrounding it.
MY CONTRIBUTION
Defined and led art direction across set design, props and styling.
Maintained art direction on set, working closely with the wider production team.
On set, led and executed photography, shaping composition, lighting, styling, and overall visual tone, while directing talent on set.
