SMIRNOFF_Ice Shorties
CONCEPT & PLANNING
- Collaborated on creative development, shaping the overall concept and scenarios.
- Led art direction across moodboarding, set styling, casting and styling.
- Led client presentations, presenting the creative direction.
PRODUCTION
- Led and photographed the shoot, shaping composition, lighting and overall visual tone.
- Guided talent and team on set to achieve the intended mood and narrative.
- Oversaw all creative decisions during production to ensure consistency with the concept.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story.
- Defined the colour grading and overall visual finish.
SMIRNOFF_ICE_US
CONCEPT & PLANNING
- Collaborated on creative development, shaping the overall concept and scenarios.
- Led art direction across moodboarding, set styling, casting and styling.
- Led client presentations, presenting the creative direction.
PRODUCTION
- Directed and photographed the shoot, shaping composition, lighting and overall visual tone.
- Guided talent and team on set to achieve the intended mood and narrative, while liaising with the client throughout.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story.
- Defined the colour grading and overall visual finish.