TASTY BITE_New Product Launch
CONCEPT & PLANNING
- Worked closely with the Creative Director to develop the concept, curating references and helping define the overall visual direction.
- Led the overall styling, sourcing and selecting all props.
PRODUCTION
- Led and executed the entire shoot independently, shaping composition, lighting, styling and overall visual tone.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story.
- Defined the colour grading and overall visual finish.