GEORGE AT ASDA_Christmas PJ’s
CONCEPT & PLANNING
- Collaborated with the Creative Lead on creative development, shaping the overall visual narratives.
- Led art direction across moodboarding, props, set styling, casting and styling.
- Led client presentations, presenting the art direction.
PRODUCTION
- Led and photographed a shoot.
- Guided talent on set to achieve the intended mood and narrative.
POST-PRODUCTION
- Selected and retouched final images to maintain a cohesive visual story.
- Defined the colour grading and overall visual finish.