GEORGE AT ASDA_Papped
CONCEPT & PLANNING
- Collaborated with Creative Lead to align on the creative direction and define visual references.
PRODUCTION
- Led and photographed a dynamic shoot without a fixed shot list, making real-time creative decisions.
- Guided talent to achieve the intended mood and narrative.
POST-PRODUCTION
- Selected and retouched final images to maintain a strong and cohesive visual story.
- Defined the colour grading and overall visual finish.