GUINNESS_ACHE merch’22
CONCEPT & PLANNING
- Collaborated with Creative Team to align on the brief and creative vision.
PRODUCTION
- Led and photographed a shoot without a fixed shot list, making real-time creative decisions.
- Guided talent on set to achieve the intended mood and narrative.
POST-PRODUCTION
- Selected and retouched final images to maintain a cohesive visual story.
- Defined the colour grading and overall visual finish.