PRIMARK_Summer collection’24 x Creators
PRODUCTION
- Led and photographed a dynamic shoot without a fixed shot list, making real-time creative decisions.
- Guided talent on set to achieve the intended mood and narrative.
CONCEPT & PLANNING
- Collaborated with the Art Director to align on the brief and creative vision.
POST-PRODUCTION
- Selected and retouched final images to ensure consistency with creative direction.
- Defined the colour grading and overall visual finish.